Key Steps

1. Target and Budget Forecast

Three steps:

• Calculate total needed for your best possible result
• Use regular and new income to demonstrate fundraising achievement so far
• Share goal in message and media

2. Team & Skills

• People skills
• Progress-chasing & grid management
• Social Media

3. Case for Support

• What's our ambition?
• Why does it matter?
• What does it cost?
• How can you help?

4. Income Streams

• Run a contact audit brainstorm in small groups listing contacts at £100 capacity  to get a start list

• Review past donors/MP’s donors back to 2009

• Scope Tory and Labour dissatisfied donors and EU-facing business

• Research interest groups around your candidate and the manifesto

• Make tailored approaches in streams: Members; Larger Donors; Business; Special Interest -  first with message only, and gaining clear consent for fundraising approaches

• Simple crowdfund: £3,000 target, single spending goal, tight deadline; switch when deadline expires

• Match funding appeal: ask a donor to allow their gift to be a match-fund; tell donors their gift will be doubled up to that maximum, say £2,000.

5. Streamed Donation Plan

Action grid. 

Assign each stream to one of your team and set weekly targets.